To highlight entire rows of cells containing the specific text, value or just blank cells with the Conditional Formatting command in Excel, you can do as following:

1. Select the purchase table without its column headings.

2. Click Home > Conditional Formatting > New Rule. See the first screenshot below:

3. In the coming New Formatting Rule dialog box as shown in the second screenshot above, please do as follows:
(1) Click to select the Use a formula to determine which cells to format in the Select a Rule Type box;
(2) In the Format values where this formula is true box, enter =$B2="Apple";
(3) Click the Format button.
Notes:
(1) In the formula =$B2="Apple", $B2 is the cell you will check if contains the specific text or value, and "Apple" is the specific text, you can change them as you need. And this formula can only find out cells only containing the specific text or value.
(2) If you want to highlight rows if cells are blank, enter =$B2="" in the Step 3-(2).
(3) If you want to highlight rows if cells begin with specific text, you need to enter =LEFT($B2,5)="Apple"; or to highlight rows if cells end with specific text, enter =RIGHT($B2,5)="Apple".

4. Now the Format Cells dialog box is opening. Go to the Fill tab, specify a background color, and click the OK button.

5. Click OK button to close the New Formatting Rule dialog box.

Then all rows containing the specific content cells in the selected range are highlighted.

Select entire rows if cells contain certain text/values in Excel

Kutools for Excel's Select Specific Cells feature can help you quickly select the cells, entire rows, or entire columns if cells contains the certain value in Excel.

With Kutools for Excel's Select Specific Cells feature, we can select the rows if cells contain specific text or value, and then highlight these rows easily in Excel.

1. Select the column where you will find out cells if contain specific text or value.

2. Click Kutools > Select > Select Specific Cells.

3. In the opening Select Specific Cells dialog box as above screenshot shown, please do as follows:
(1) Check the Entire row in the Selection type section;
(2) In the Specific Type section, click the first box and specify the Contains from the drop down list, and then enter the specific text into the following box.
(3) Click the OK button.

4. In the second Select Specific Cell dialog box, click the OK button. And then all cells with the entire rows which contain the specific text or value are selected.

5. Click the Fill Color button on the Home tab, and then specify a highlight color from the drop down list.

Sometimes you may need to highlight the entire row only if its cell contains one of specific values in another column. Kutools for Excel’s Compare Ranges utility provides another workaround to highlight entire rows if cells contain one of specific values easily.

1. Click Kutools > Select > Select Same & Different Cells.

2. In the Select Same & Different Cells dialog box as shown in the right screenshot, please do as follows:

(1) In the Find values in box, please specify the Column whose cells you will check if containing one of specific values;
(2) In the According to box, please specify the column containing the specific values;
(3) In the Based on section, please check the Each row option;
(4) In the Find section please check the Same Values option;
(5) In the Processing of results dialog box, please check the Fill backcolor option and specify the fill color;
(6) Check the Select entire rows option.

Automatically highlight active row and column with Kutools for Excel

When selecting a cell in Excel, normally only the active cell is highlighted. However, Kutools for Excel's Reading Layout utility can automatically highlight the entire row and column of active cell automatically.

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