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How to remove all importance flags of incoming messages in Outlook?

You may receive email messages marked as importancefrequently in Microsoft Outlook. However, it requires to remove the importance mark from email messages sometimes. Here I will introduce two ways to remove the importance flags for incoming messages in Microsoft Outlook easily.

Manually remove the important flag for one received message

Automatically remove all important flags for all incoming messages

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arrow blue right bubbleManually remove the important flag for one received message

This method will guide you to remove the important flag for a certain email message with modifying its properties manually in Microsoft Outlook. Please do as following:

Step 1: Find out the email message whose important flag you want to remove, and double click to open it in Message window.

Step 2: Click the File > Info > Properties. See screen shot:

If you are using Microsoft Outlook 2007, please click the Office Button at upper-left corner > Properties.

Step 3: In the popping up Properties dialog box, please click the Importance box, select the Normal from the drop down list, and then click the OK button. See screen shot:

Note: In Outlook 2007, you can find out the Importance box in the Options for this item section in the Properties dialog box.

Step 4: Now you get back to the Message window, click the Save button first, and then click the Close button. See screen shot:

Then the Important mark is removed from this email message.


arrow blue right bubbleAutomatically remove all important flags for all incoming messages

This method is about automatically remove all important flags for all incoming messages with customizing rule in Microsoft Outlook. Please do as following:

Step 1: Shift to the Mail view, and open the Rules and Alerts dialog box.

  1. In Outlook 2007, please click the Tools > Rules and Alerts.
  2. In Outlook 2010 and 2013, please click the Rules > Manager Rules & Alerts on the Home tab.

Step 2: In the Rules and Alerts dialog box, please click the New Rule on the E-mail Rules tab. See screen shot:

Step 3: In the Rules Wizard dialog box, click to highlight the Apply rule on messages I receive, and click the Next button.

Note: In Outlook 2007, click to highlight the Check messages when they arrive instead.

Step 4: In the new Rules Wizard dialog box, see screen shot:

  1. Check the marked as importance;
  2. Click the text of importance;
  3. In the coming Importance dialog box, click the box below the Specify the importance to look for, and select the High from the drop down list;
  4. Click the OK button to close the Importance dialog box;
  5. Click the Next button in the Rules Wizard dialog box.

Step 5: Now you get a new Rules Wizard dialog box, see screen shot:

  1. Check the mark it as importance;
  2. Click the text of importance;
  3. In the popping up Importance dialog box, click the box below the Specify the importance to set:, and select the Normal from the drop down list;
  4. Click the OK button to close this Importance dialog box;
  5. Click the Next button in the Rules Wizard dialog box.

Step 6: Click the Next button in the new dialog box.

Step 7: Now you get into the last Rules Wizard dialog box, Enter a name for this customizing rule in the box below the Step 1: Specify a name for this rule, and click the Finish button.

Note: It’s optional to check the option of Run this rule now on messages already in “folder name”. If you check it, it will remove all importance marks of all email messages existing in the “folder name” already.

Step 8: Click the OK button to exit the Rules and Alerts dialog box.

From now on, all Importance mark  will be removed automatically after the messages arrive in your Microsoft Outlook.


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    The Philster · 4 years ago
    An fyi for people who use gmail: Outlook will keep putting mail in "important" if they're flagged as important to the gmail site. This was really frustrating me. Google "turning off the important gmail tag" to stop it.