In Excel, you can apply the powerful Find and Replace feature to remove rows based on a certain cell value easily. Please do as follows:

1. Select the range where you will remove rows based on certain cell value, and open the Find and Replace dialog box with pressing the Ctrl + F keys simultaneously.

2. In the Find and Replace dialog box, please type the certain cell value (in our case, we enter the Soe) into the Find what box, and click the Find All button. See the first screenshot below:

3. Select all searching results at the bottom of Find and Replace dialog box, and close this dialog box. (Note: You can select one of searching result, and then Ctrl + A keys to select all found results. See the second screenshot above.)
And then you can see all the cells containing the certain value are selected.

4. Go ahead to right click selected cells and select the Delete from the right-clicking menu. And then check the Entire row option in the popping up Delete dialog box, and click the OK button. Now you will see all the cells containing the certain value are removed. See screenshots below:

And then entire rows have been deleted based on the certain value already.

With the following VBA code, you can quickly delete the rows with certain cell value, please do as the following steps:

1. Press the Alt + F11 keys at the same time to open Microsoft Visual Basic for applications window,

2. Click Insert > Module, and input the following code into the Module:

VBA: Remove entire rows based on cell value

Sub DeleteRows()
'Updateby20211217
Dim rng As Range
Dim InputRng As Range
Dim DeleteRng As Range
Dim DeleteStr As String
Dim xTitleId As String
Dim xArr
Dim xF As Integer
Dim xWSh As Worksheet
On Error Resume Next
xTitleId = "KutoolsforExcel"
Set rng = Application.Selection
Set InputRng = Application.InputBox("Range :", xTitleId, rng.Address, Type:=8)
If InputRng Is Nothing Then Exit Sub
DeleteStr = Application.InputBox("Delete Text", xTitleId, Type:=2)
Set xWSh = InputRng.Worksheet
For Each rng In InputRng
    If rng.Value = DeleteStr Then
        If DeleteRng Is Nothing Then
            Set DeleteRng = rng
        Else
            Set DeleteRng = Application.Union(DeleteRng, rng)
            Set DeleteRng = DeleteRng.EntireRow
        End If
    End If
Next
xArr = Split(DeleteRng.AddressLocal, ",")
DeleteRng.Select
DeleteRng.Delete
For xF = UBound(xArr) To 0 Step -1
    Set DeleteRng = xWSh.Range(xArr(xF))
    DeleteRng.Delete
Next
End Sub

3. Then click the Run button to run the code.

4. In the popping up dialog box, please select the range where you will remove rows based on the certain value, and click the OK button.

5. In another dialog box, please type the certain value you will remove rows based on, and clicks the OK button. See screenshot:

And then you will see entire rows have been deleted based on the specified value already.

If you have installed Kutools for Excel, its Select Specific Cells feature can help you quickly delete the rows with specific value. Please do as follows:

1. Select the range that you will remove rows based on the certain value, and click Kutools > Select > Select Specific Cells. See screenshot:

2. In the opening Select Specified Cells dialog box, please check Entire row option, select Contains from Specific type drop down list, enter the specified value into right box, and click the Ok button (See above screenshot).
After applying this feature, a dialog box will pop out and show you how many cells have been found based on the specified criteria. Please click the OK button to close it.

3. Now entire rows with the certain value are selected. Please right click the selected rows, and click the Delete from the right-clicking menu. See screenshot below:

Note: This Select Specific Cells feature supports to delete rows by one or two certain values. For deleting rows based on two specified values, please specified another value in the Specific type section of Select Specific Cells dialog box as following screenshot shown:

In some cases, you may need to remove rows based on multiple cell values from another column/list in Excel. Here I will introduce Kutools for Excel's Select Same & Different Cells feature to solve it quickly with ease.

1. Click Kutools > Select > Select Same & Different Cells to open the Select Same & Different Cells dialog box.

2. In the opening Select Same & Different Cells dialog box, please do as follows (see screenshot):

(1) In the Find values in box, please select the column where you will find the certain values;
(2) In the According to box, please select the column/list with multiple values you will delete rows based on;
(3) In the Based on section, please check the Each row option;
(4) In the Find section, please check the Same Values option;
(5) Check the Select entire rows option at the bottom of opening dialog box.
Note: If two specified columns contain the same header, please check the My data has headers option.

3. Click the Ok button to apply this utility. And then a dialog box comes out and shows how many rows have been selected. Just click the OK button to close it.

And then all rows containing values among the specified list have been selected.

4. Click Home > Delete > Delete Sheet Rows to delete all selected rows.