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How to replace text with an image and vice versa in Word?

Author Kelly Last modified

Replacing a text string with another is a common task in Word. However, have you ever needed to replace a text string with an image or swap images for a specific text string? This article introduces a couple of useful methods to accomplish this in Word.

Replace text with an image in Word

Replace images with text in Word

Batch replace text with image or vice versa in multiple documents with Kutools for Word


Replace text with an image in Word

To replace a specific text string with an image in Word, you can use the clipboard and the Find and Replace feature. Follow these steps:

  1. Open the image you want to use for replacing the text in any application where you can copy it (e.g., File Explorer, a web browser, or an image viewer).
  2. Select the image and press Ctrl + C to copy it to the clipboard.

    Note: After copying the image, do not copy anything else before completing the replacement process, as this will overwrite the clipboard content.

  3. In Word, press Ctrl + H or click Home > Replace to open the Find and Replace dialog box.
    Replace button on the Home tab
  4. In the Find and Replace dialog box:
    1. Type the text you want to replace in the Find what box.
    2. Type ^c in the Replace with box.
    3. Click Replace All.
      Find and Replace dialog box
  5. Click OK in the confirmation dialog box.
    Confirmation dialog box
  6. Close the Find and Replace dialog box.

Now, all instances of the specified text have been replaced with the image from the clipboard.

Text replaced with the image

Replace images with text in Word

You can also replace images with a specified text string by following these steps:

  1. Click Home > Replace (or press Ctrl + H) to open the Find and Replace dialog box.
    Replace button on the Home tab
  2. In the Find and Replace dialog box:
    1. Type ^g in the Find what box.
    2. Enter the replacement text in the Replace with box.
    3. Click Replace or Replace All.
      Find and Replace dialog box

      Note: Word recognizes all images, charts, SmartArt, and embedded objects as ^g. To replace only specific images, use the Replace button repeatedly instead of Replace All, allowing you to review each change and undo it with Ctrl + Z if needed.

  3. Click OK in the confirmation dialog box, then close the Find and Replace dialog box.

Now, all images have been replaced with the specified text string.

Images replaced with text

Batch replace text with image or vice versa in multiple documents with Kutools for Word

The Batch Find and Replace feature of Kutools for Word not only allows you to replace multiple words simultaneously but also enables batch replacement across multiple Word documents. This is especially useful when working with large documents or multiple files, saving you time and effort compared to manually replacing them one by one.

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Follow these steps to batch replace text with an image or vice versa in multiple documents:

  1. Open Microsoft Word and click Kutools > Batch Replacement.
    Batch Replacement option on the Kutools tab on the ribbon
  2. In the Batch Find and Replace window, set up your replacement criteria:
    1. Click the Add Row button to insert find-and-replace fields:
      • To replace text with an image:
        1. Copy the image by selecting it and pressing Ctrl + C.
        2. In the Find column, enter the text you want to replace.
        3. In the Replace column, type ^c to use the image from the clipboard.
      • To replace images with text, enter ^g in the Find column and type the replacement text in the Replace column.

        Note: The replace-image-with-text method replaces all images, charts, SmartArt, and embedded objects in the document. Use it only if your document contains only pictures and you want to replace all of them with the same text.

    2. Click the Add button button and select Add File or Add Folder to include multiple documents where you want to apply the replacements.
    3. Click the Replace button to begin the batch replacement process.
      Batch Find and Replace window

Once the process is complete, the specified text will be replaced with images or vice versa across all selected documents.

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